Refining Service, Defining Experiences
Welcome to Percy King. We specialise in tailored service training, hosting, insight-driven consultancy and strategic support, all tailored to the unique requirements of your business.
We work in close partnership with you to elevate service, strengthen team performance and create memorable guest experiences.
With extensive industry experience and a deep commitment to service excellence, we deliver practical and professional support for your business.
Expertise in Hospitality & Guest Engagement
Meet the founder
Damien Hutchins - Founder and Director
Percy King was established in 2020 by hospitality professional Damien Hutchins, following more than two decades in the corporate, catering, and events industry.
Over the past fifteen years, Damien has delivered elegant and memorable guest experiences across the UK and internationally, working at prestigious events including Royal Ascot, The Chelsea Flower Show, The Open Championship, and The Ryder Cup.
Known for his calm professionalism, eye for detail, and genuine passion for service, Damien brings a refined approach to hospitality — one grounded in empathy, precision, and people.
He founded Percy King to share this ethos, creating a consultancy and training platform that helps venues, teams, and service-led businesses achieve excellence across every aspect of the guest journey.
Our Services
Tailored training, consultancy and service insights designed to elevate hospitality performance and guest experience
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Tailored training solutions that combine motivation, etiquette, and real-world service skills.
Designed for venues, restaurants, and general service-led businesses, empowering your team to deliver exceptional service -
Our diagnostic approach to service evaluation — blending mystery guest analysis with qualitative and quantitative insight.
We help identify strengths, challenges, and opportunities, translating data into actionable improvements. -
Expert support for venue openings, team mobilisation, or private event hosting.
From suite management to operational consultancy, we create seamless experiences where service feels effortless.