Founded in 2020, Percy King was created to bring a modern, people-focused approach to hospitality, retail and event service consultancy and training.
Our aim is simple: to help businesses deliver exceptional guest experiences and build a culture of service excellence through insight, professionalism, and genuine care.
Behind the brand is founder Damien Hutchins, a hospitality professional with over two decades of experience at world-class events including Royal Ascot, The Chelsea Flower Show, The Open Championship and The Ryder Cup.
About Percy King
Training, consultancy and service insight - redefining hospitality excellence
Why choose us?
Led by experience: Decades of industry insight, with a deep understanding of what world-class service truly requires.
Innovative approach: We combine practical training, consultancy and motivation to achieve measurable, lasting results.
Operational awareness: We recognise the pace and challenges of busy service environments — and design realistic solutions that fit.
Flexible and integrated: Our programmes are adaptable, seamless and tailored to your unique operation.
Relationship-driven: We believe in strong, lasting partnerships that foster continual growth and success.
Our beliefs
At Percy King, we believe that investment in people is the foundation of every successful business.
Training and development should not be seen as an expense, but as an opportunity to inspire confidence, consistency, and pride.
We also believe in the power of positive experience and personal connection — the human elements that turn good service into something truly exceptional.
Percy King exists to help service-led businesses stand out — by transforming everyday interactions into moments of genuine hospitality.
— Damien Hutchins, Founder & Director